Hacking the technique
a mediological reading of ai art in digital humanities
DOI:
https://doi.org/10.59616/cehd.v1i8.2251Keywords:
Digital Humanities, Artificial intelligence, MediologyAbstract
This article examines intersections between Digital Humanities and Artificial Intelligence (AI), using Régis Debray’s mediology to read AI as a sociotechnical medium. We argue that algorithms and infrastructures are not neutral: they materialize power, shaping memory, circulation, and interpretation. Through a theoretical-interpretive study, we analyze works by Mushon Zer-Aviv, Susana Pilar Delahante Matienzo, Fernando Velázquez, and Giselle Beiguelman to show how AI-generated/mediated practices enact decolonial critique by “deprogramming” norms, archives, and taxonomies. We conclude that such practices inform DH by mobilizing technique as an instrument for contestation and for producing situated knowledge.
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